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Seven Brothers

Brewing up success

Salford brewery, Seven Brothers, raises a glass to the expertise and experience served up by the GC Business Growth Hub.

Getting Seven Brothers investment ready 

The Seven Brothers Brewery, run by siblings from the McAvoy family, was looking for funds to launch their micro craft brewery. Having been turned down by several High Street banks, they approached the GM Business Growth Hub’s Access to Finance (A2F) team. The team reviewed the brewery’s business plan and cash flow forecast, helping them become ‘investment ready’ and in a stronger position to apply for start-up capital. After a successful application with GC Business Finance, Seven Brothers received a £45,000 start up loan. This helped to purchase the vital equipment the business needed to start brewing. 

Director Keith McAvoy explained: “Access to Finance has helped us to get where we are today much more quickly than we could have done alone, and gave us the foundation we needed to successfully find funding.” 

How we helped Seven Brothers scale up

After the company had been trading for a few months, Keith was introduced to one of the Hub’s growth advisors. Keith had been looking for someone with a background in the food and drink industry, who could help the business to improve operations and increase profits. 

After arranging a successful visit to find out how a supermarket works, and help Keith get to grips with some of the jargon in the industry, the brewery now has listings with 75 stores.

Since then, the Hub has also worked with the business across a range of areas, to support its overseas expansion, digital innovation and transformation and internal staff development. It has given Seven Brothers even stronger foundations for future growth.   

With finance in place and support from the Hub’s growth specialists, the brewery is going from strength to strength. 

If you are also looking to scale your business, speak to one of our specialist finance experts today to see how we could help.

Speak to one of our finance specialists today to find out how you can get started.

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